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   I’ve had the pleasure of working with Shara Rutberg for many years, and I can say without hesitation that she is one of the most talented and creative writers I know. Shara brings a rare combination of deep editorial expertise, contagious creativity, and sharp strategic thinking to every project she takes on.

   Shara has an innate ability to craft compelling, human-centered stories that truly resonate—stories that go beyond just words on a page to create real connections. Whether she’s writing for natural products brands, B2B audiences in animal and human health, or broader consumer markets, her work cultivates community, strengthens loyalty, and turns audiences into passionate brand advocates.

   With 18 years of experience in the natural products industry, Shara understands the nuances of what makes consumers engage, trust, and take action. She brings a journalist’s rigor and a marketer’s insight to every piece, ensuring that her content isn’t just beautifully written but also strategically aligned with brand goals. And she’s not afraid to infuse humor and creativity where it adds value—a rare and invaluable skill in today’s content landscape.

   If you’re looking for a writer and content strategist who blends deep expertise with an authentic, engaging, and strategic approach, I highly recommend Shara. She’s an absolute joy to work with and delivers results that matter.

- Carlotta Mast, SVP Global Community and Content Strategy, Informa Markets

Happy Clients

"Shara is an amazing creative talent that can bring a brand to life—no matter the category. She can find and tell your brand’s story in powerful ways that get real impactful results. Her passion for sustainability is authentic and contagious—and she’s a real blast to work with. Over the years, I’ve counted on her for fresh and humorous ideas combined with impactful writing. And she’s always delivered, regardless of how complex—or potentially dry— the topic may be. I only wish we had more opportunities to work together."

- Catherine Greener, Chief Sustainability Officer, Do Good Foods

"Horse people are a special kind of crazy. Shara knows this audience inside out—and understands the best ways to connect with them, inspire them and cultivate their loyalty. Our work together at the Equine Network reached across equine disciplines and media platforms and she always found creative ways to tell stories and solve problems. A devoted horse owner herself, she may not always be able to keep her butt in the saddle, but she never fails to deliver creative, strategic ideas and content. If you’re looking to grow a brand in the equine market, don’t miss an opportunity to work with her."

- Chelsea Shaffer, Editorial Director, Equine Network

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